graphic, illustrative & motion design

G-Star Deconstructed

Branding concept to help consumers find their way in G-Star’s extensive denim collection.

By using exploded views, each denim style can be deconstructed to it’s features along with it’s story and functionality.

To this day, the drawings are being showed on product, in stores, showrooms and online.

Designed at G-Star Raw / © 2014

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